When "Jinling Salted Duck" conquers the taste buds of diners with its unique flavor of crispness, tenderness and fragrance, "Dujiangyan Irrigation Project square bamboo shoots" use forest, sea and bamboo rhyme to breed fresh mountains, and "Yellow River carp" leaps to the fresh taste of the mother river These geographical indication products have long surpassed the scope of "local specialties" and become the "golden business card" of regional economy and the "living fossil" of cultural inheritance
　　The 2026 Qiyang Hotpot Exhibition/Catering Exhibition Annual Series Event - National Geographical Indication Product Release and Channel Connection Conference will be themed "From Geographical Indication Products to Psychological Indication Brands". Through the coordinated layout of the five major cities of Beijing, Chengdu, Zhengzhou, Nanjing, and Tianjin, a key bridge will be built to connect characteristic industries with the vast consumer market, helping landmark products upgrade from "regional goods" to "regional brands" and promoting geographical indications to leap from "regional business cards" to "psychological identity brands"
　　Part 01
　　Geographical indications are the "golden key" to rural revitalization, the "compass" for consumption upgrading, and the "booster" for cultural confidence. In recent years, policies such as the "Measures for the Protection of Geographical Indication Products" and the "Plan for Cultivating Agricultural Brand Excellence" have been intensively introduced, clearly stating the need to "strengthen the construction of geographical indication brands and promote precise integration of production and sales".
　　The National Geographical Indication Product Release and Channel Connection Conference for the 2026 Qiyang Hot Pot Exhibition/Catering Exhibition is a response to the implementation of national strategies. Through the full chain service of "exhibition+forum+connection", a closed-loop ecosystem of geographical indication "protection promotion realization" is built, providing a one-stop solution platform for policy interpretation, market insight, and resource connection for production area enterprises. Assist enterprises in creating a brand imprint based on deep cognition, emotional connection, and value recognition, making each geographical indication product not only a symbol of quality, but also a "psychological symbol" that deeply penetrates people's hearts, conveys culture, and trust, ultimately achieving a qualitative change from "product" to "brand".
　　Part 02
　　In 2026, the exhibition series activities will take five exhibitions in Beijing, Chengdu, Zhengzhou, Nanjing, and Tianjin as strategic pivot points. Through precise planning of "one city, one characteristic, one exhibition, one theme", we will strive to achieve the key goals of "600000+audience offline interaction, 500 million+full network media exposure, 50000+high-quality channel partners precise docking in a single exhibition, and promoting the achievement of billion yuan intention orders for projects", and create a phenomenal geographical indication industry event.
　　Accurate coverage of core customer groups: radiating to the markets of North China, Southwest, Central China, East China, and the Bohai Rim region in five cities, as well as the national market, directly reaching decision-makers in channels such as supermarket procurement, e-commerce platforms, catering chains, and community group buying to ensure efficient matching between "landmark products" and "core buyers";
　　Global traffic aggregation: relying on the three-dimensional dissemination of urban local media and online media platforms, achieve a two-way flow of "offline immersive experience+online explosive traffic";
　　Dual drive of policy and market: Combining the industrial advantages of each city's region, collaborating with local governments to introduce supporting policies, stimulating the enthusiasm of production area enterprises to participate in exhibitions, and providing "one-stop product selection+policy interpretation" services for buyers.
　　Through the scale effect of the five city linkage, the exhibition will become a key springboard for geographical indication products to integrate from "regional small circulation" into the "national market", effectively transforming the "geographical indication" of geographical indications into "market value", and making "landmark products" the "brand in consumers' hearts".