01 Hotpot Industry
　　data analysis
　　1. Category data analysis
　　The verification index of hot pot category stores in the fifth week of October decreased by 1.18% compared to last week, while the store size index increased by 0.32% compared to last week
　　Among them, the store verification index of Chaoshan beef hotpot category, pork belly chicken hotpot category, and old Beijing hotpot category decreased significantly, with a decrease of 7.09%, 4.46%, and 2.96% respectively
　　Among them, the store scale index of the old Beijing hotpot category, lamb scorpion hotpot category, and small hotpot category has increased significantly, rising by 1.09%, 0.87%, and 0.47% respectively
　　Comparison of third level categories
　　In the fifth week of October, the overall scale of the hot pot market continued to expand moderately, but the consumption heat has declined slightly.
　　From the verification situation, it can be seen that Chaoshan beef hotpot has significantly declined. This category is characterized by light and fresh sweetness. As the weather turns cooler, consumers tend to choose hotpot types that are warm and have a richer flavor. At the same time, the homogenization problem between pork belly chicken hotpot and old Beijing hotpot is prominent, lacking innovation and weakening its appeal to customers.
　　From the perspective of store operation, Old Beijing Hot Pot and Sheep Scorpion Hot Pot have stable demand in the northern market due to their suitability for autumn and winter consumption, and their brands have reduced costs through standardized supply chains, driving continuous expansion in scale. Xiaohotpot, relying on the advantages of "one person eating" economy and high cost-effectiveness, has rapidly penetrated the sinking market and become an important driving force for industry growth.
　　The current hotpot industry is showing a trend of overall expansion but local pressure. Brands need to find a balance between scale and efficiency through category optimization, single store efficiency improvement, and dynamic strategy adjustment to achieve sustainable development.
　　2. Product data analysis
　　The scale index of hot pot category products in the fifth week of October increased by 0.54% compared to last week, with significant increases in the scale index of products in the price bands of ¥ 128-160, ¥ 96-128, and above ¥ 288, with increases of 1.12%, 0.93%, and 0.85%, respectively
　　In the fifth week of October, the hotpot market maintained a moderate expansion overall, and consumer demand for this category continued to be released.
　　The prices of ¥ 96-128 and ¥ 128-160 have shown a significant increase, which is closely related to the current trend of "cost-effectiveness upgrade" and "quality replacement" in the hot pot market. The products in this price range usually include family meals, special pot bottoms paired with meat combinations, and other product forms, which meet the consumption needs of daily gatherings, small-scale socializing, and other scenarios.
　　At the same time, the price band above ¥ 288 also shows an increasing trend, reflecting the consumption upgrade tendency of some customer groups. The smooth flow of goods in this range includes imported ingredients, specialty services, and other content, further promoting the high-end development of the hotpot market.
　　Faced with the trend of market differentiation, brands need to continue to focus on precise positioning, supply chain optimization, and experience innovation, while being vigilant about price wars and quality risks, in order to gain an advantage in the fierce market competition.